Comments on: “Emerging Media” – Southwest Airlines Style

By: JW

JW — Wed, 08 Jul 2009 21:42:09 +0000

I like the fact that she aluded to the managers being allowed to tailor the mediums to the appropriate voice. PR and marketing people have a hard time giving up control, but we can’t expect traditional marketing to work in emerging media. If it’s not authentic and doesn’t fit the tool, don’t bother.

By: Doug Erickson

Doug Erickson — Tue, 07 Jul 2009 09:51:41 +0000

Good post, Mark. You and I both fly too much, so I can attest that Southwest Airlines is very accessible on Twitter. If you have a flight issue and you tweet them, the response time is amazing. I don’t know how many people or other resources they have budgeted for this, but they’re doing it really well, at least from the perspective of someone who flies 100,000 miles + a year. Do you know of any radio station that quickly answers and solves questions and complaints from listeners and clients, using Twitter. We already know live human voices aren’t a possibility inside radio stations, but I wonder if there’s an example somewhere we can point other stations towards for learning purposes.

By: Jeff Brown

Jeff Brown — Mon, 06 Jul 2009 20:29:25 +0000

At our station, my GSM says she keeps recommending me to her clients for help with their company’s social media needs (freelance scenario).
Am I understanding you to suggest stations should indeed begin preparing themselves to offer various social media-type services?
I’ve been hesitant toward the freelance idea. However, just two weeks ago, she suggested the idea of attaching additional fees to on-air advertising for clients desiring social media consultation/assistance, etc. This intrigued me.

By: Mark Ramsey

Mark Ramsey — Mon, 06 Jul 2009 12:42:59 +0000

Getting all the details right can indeed be complicated. But you’re not wrong.
Or at least do what I do – apologize for bad audio in advance.

By: Radar

Radar — Mon, 06 Jul 2009 12:33:41 +0000

Why can’t 90% of the video shot learn to produce good audio.
The subjects are were the mics should be. Come on people.
Take the time to get the audio right. Just amazes me how lazy people are.