Are you on Facebook because you view it as a new way to market your radio station?
Well maybe you're missing the point.
Here's advice on how to leverage a presence on Facebook from eMarketer CEO Geoff Ramsey: "If you’re going to build a community, don’t center it around your product, but rather on something deeply relevant to a particular consumer group.”
He also suggested keeping fans of your brand pages happy by giving them a lot of content and letting them "share the love" with others.
Too many of the stations I see on Facebook view it as a promotional platform rather than a community one.
Are you giving the audience what they want – or are you giving them what you want?
