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“Streaming – What is it Good For? Absolutely Nothing”

From the rumor mill:

Renda Broadcasting's WSHH-FM (99.7) and WJAS-(1320) ceased
their online broadcasting feature on January 1, 2009 "due to escalating
royalty fees for online streaming broadcasts." WMNY-AM(1360) remains
online. You might recall that Renda Broadcasting was among the first to pull
music from the internet a number of years ago when the RIAA challenged whether
there should be further royalties incurred for broadcasting over the net.

Way to drive using the rear-view mirror, guys.

And make sure to shut down your electricity when that bill gets too high, too.
View Comments
  • disenchanted dave
    It's too bad that the music industry felt it necessary to destroy the radio industry with their ridiculous royalty increases. Isn't that like training soldiers to kill, then after the war is over, condemning them for being violent?
    Broadcasting remains a reliable way to expose people to new material.. the logic just escapes me. It's like music producers want money so badly, that they no longer care where it's coming from. Even if it's from the business that helps them the most.
    I'll miss you conventional Radio. I hope your digital, streaming cousin doesn't cost too much.
  • Jim Ryn
    Renda's delusion of stick value has in fact become their very own cement block in very deep water where others tread.
    That said, does it really matter? Good luck on the analytical side of streaming radio and its lack of measurable results (for local businesses).
  • Like it or not internet radio is here to stay. Ideally the royalty rate issue would get settled in a manner that would make everyone happy.
    For those of us in the internet radio broadcasting space we would like to see the rates between the different distribution mediums, terrestrial, satellite and the internet normalized. If that happened there would be a huge rush to the internet because of the greater reach and analytics opportunities.
    The rates discussion opens again soon. Are we all ready?
  • Transistor Radio
    Like it or not, webcasting is going to be the future...
    Either paid or free, nationwide web Internet access will be available with every dashboard being web enabled....
    Already we're seeing an internet radio made by Blapunkt for automobiles. I have to ask the question, what does Blapunkt know that radio doesn't?
    Maybe somebody should ask them?
  • Transistor Radio
    I guess for Renda Broadcasting it's still 1970. I have to admit it was a great time to be alive. What else can anyone say about Renda Broadcasting. Most would agree with the continued growth of Ipod and internet usage that perhaps living off towers alone isn't a wise decision.
    I believe Renda has stopped all webcasting.
    In general broadcasters deserve an (F) for internet programming and a complete lack of vision. The same can be said for HD...
    Sellers haven't done a good job selling web programming, perhaps because their focus is spread very thin... and because clients see little to no value. They don't want it..
    Clients buy stations in the top ten, because they want the most bang for the buck..... But a radio station website or streaming isn't even considered...unless it's added-value..
    It's dead space!
    Meanwhile, in 07 before our recent depression, new media, web revenues beat radio. In the meantime, more and more traditional media dollars are being shifted to web campaigns. What do advertisers want that radio and Renda can't seem to figure out?
    Maybe somebody should ask them..
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey