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Radio and the 55-foot-tall Lava Lamp

Posted on: Sep 05, 2008 in Marketing Strategy

This video is not new, but many of you haven’t seen Seth Godin in action before.

And this particular presentation is a version of his keynote at NAB a few years ago.

The message is as fresh and fragrant today as it was then.

“No matter what we do for a living, we’re in the fashion business,” says Seth. The world of average products for average people is disappearing before our eyes.

Maybe because there are no average people. There are only average products.

View Comments
  • Pocket-Radio
    What I got from this is, the reason HD isn’t selling is because it’s good but not remarkable. And same goes for AM/FM it’s good but no longer remarkable
  • George
    I always like this guy. I understand why so many people are fans.
    One thought...in just about every town, there are radio stations that are the radio equivalent of lava lamps. And they reach the fringes of the graph, as Godin says. A small group of people love them passionately, and talk about them. And they don't make an impact and they never grow beyond the small audience they had when they began. Because at some point, the edge has to move to the mainstream in order for this to work, and these stations never do.
    Funny thing...after Godin was done talking, a BMW ad came on, and I switched away within two seconds.
    What does that say?
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

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