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Making better Billboards

IkeaTechnically, the advice here is how to make presentation images as well as IKEA makes billboards, but I thought I wold make the more direct connection:

How to make better billboards, period.

Here are six pointers (but go here for much more detail):

1. Make it visual
2. One board, one point
3. Make type big
4. Contrast rules!
5. Use Empty space
6. Have a visual theme

Thanks Presentation Zen!

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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey