CBS Radio’s announcement that it will launch a video platform is more proof of what I have been arguing for a while now:
Extending your brand to digital media allows radio stations to become local media companies, not simply radio stations with websites.
The implications for that thinking are, of course, vast.
And those implications suggest, at the very least, that too many radio stations are wasting their digital media efforts because their vision is entirely too narrow.
You’re not a radio station with a website, folks. You’re a digital media company with a loudspeaker.
