This isn’t new, but it’s good.
Is “The Tipping Point” wrong?
Is the idea of “Influentials” a myth?
And is the implication of this that the best way to launch a trend is…drumroll, please…mass marketing?
Although I addressed this issue back in January, here’s a podcast with Duncan Watts, the source of the whole fuss.
Download this podcast from MarketingProfs.
