I like the new study from Tom Webster at Edison Research on podcasting.
Lots of good tidbits here, primarily swirling around this idea:
Your station needs to produce podcasts. What the Hell are you waiting for?
Usage is growing. Despite, I might add, being handicapped by a horrible label (“podcasting” – as I noted two years ago, much to the consternation of critics at the time).
As Tom notes, those who make podcasts are increasingly using different terminology instead (surprise, surprise) - even the so-called “podfather” himself.
And speaking of podcasting, here’s an introduction in plain english for those of you who remain uninitiated:
[thanks to Michael Geoghegan for the link]
