Mark Ramsey Media LLC - sync radio and digital media

iTunes is now, solidly, the #2 MUSIC retailer behind WalMart.
How can the record companies complain of losing money when the costs for their distribution model a) approach zero b) consumers like it that way.
It speaks not to piracy, but more to how the internet is letting people discover and share new music on their own, without the help of radio.
Look at Colbie Caillat, Sarah Bareilles – they’re stars because of the internet, not because of an A&R agent.
Music companies, like radio stations, have no one to blame for themselves for not harnessing the power of new media.
iTunes proves that if you do it properly, people will pay.

I was at a seminar where I heard that the music industry expects this trend to continue. The public has gotten used to free or cheap music. Retail will continue to shink the size of music departments in stores. The industry’s only solution to the loss of consumer revenue is to go after revenue from other, more stable sources. Such as broadcasters. Thus the performance royalty.
My only question is what happens to music if the main money doesn’t come from fans or consumers, but rather those evil broadcasting corporations they’re currently campaigning against? What will their new revenue source do to music and creativity? Will it mean that the only music getting made is that which will get airplay, thus provide revenue? Perhaps some of those who are campaigning for this royalty (such as the creative community) should consider this. Because as we all know, there is no such thing as a free lunch.
I also wonder how broadcasters, who have been cutting personnel and replacing them with free music, will react when the cost of music is about the same as their former employees.