BLOG

More about my new book, Making Waves: Radio on the Verge

Here's a little presentation summarizing the themes of my new book, Making Waves: Radio on the Verge:

Making Waves: Radio on the Verge
View SlideShare presentation or Upload your own. (tags: media mercury)

(Hint:  click the projection screen in the lower right corner and you can flip through the slides full-screen)

View Comments
  • radio, a friends ipod with com
    Mark congratulations on the new book. The doomsday scenario has arrived, the economy has gone south and I’m afraid thing won’t turnaround any time soon.
    Your insights are 100% correct and I wish more radio executives, sales people and jocks would read and listen to Seth Godin’s visions for radio. Unfortunately, the problems radio is facing won’t change until, stations go bankrupt and the current crop of leaders have been forced out.
    I’ve noticed over the years, radio’s leaders have tunnel vision, with insider thinking. It's like a cancer that spreads. A normal person would have the sense to not play in traffic, radios manger say, don’t worry be positive. The fairytale ramblings, of Peter Smyth are what I’m talking about.
    Radio doesn’t understand it’s in the entertainment business, and made the mistake of betting it’s future on bland, heartless jukeboxes.
    AM radio is dying, because the vast majority of people who listen to conservative talk are 45+.
    Radio’s news anchors, the few who are left have little to no credibility.
    Radio fights and denies the future of PPM, when it should support it.
    HD, radio’s future has been poorly executed, and broadcasters can’t provide relevant programming. IBiquity has only sold 500,000 units since 2004, I’m sorry consumers don’t care, and IBiquity can’t sustain itself.
    What I’m saying is wheres the leadership and who’s guiding the ship?
    We have jukebox stations that all sound the same, with voiced tracked computer personalities. With owners and mangers who only understand how to cut and eliminate valuable talented resources. The day is coming, when Fred the computer will replace many jocks. The technology is that good. Board ops have been replaced and heck computers fly commercial airplanes.
    A few years ago, a listener attended our music test and wrote, “radio is like
    listening to a friends ipod with commercials.”
    Years ago, broadcasters caught whim of new technology, like ipods, computers, wireless internet, and thought, gee that’s interesting, but people will always listen to radio. Then radio people said, radio will never die, it has a long history of change.
    The era of living off denial, hype and lies is over. Wall Street doesn’t care and won’t save this pitiful industry. Problem is, most radio people aren’t prepared for the waves of change heading in their direction, they’re still drinking the Kool-Aid.
    Radio ate it's young, all of them.
blog comments powered by Disqus

Sign Up For Blog Email Updates

About

MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey