Mark Ramsey Media LLC - sync radio and digital media

The best way to avoid the doom and banish the gloom is to
do what you do really, really well.

Here's some advice from my friends over at Neutron

1. What makes you different?

The active ingredient in any brand is differentiation. If
it’s not different, it’s not strategic. What can you do to increase your
difference? How can you make your difference more meaningful and compelling?

2. How well are you focused?

Without focus, customers will have a hard time seeing
your difference. What makes you the “only” in your category? Which of your
offerings best support your difference? Which should be cut to make your focus
stronger? What new offerings could be added as you pick up momentum?

3. What trend are you riding?

Tomorrow’s economy will create new trends. What wave are
you riding? Is it a wave that’s still forming, or one that’s already crashed on
the shore? Is it possible to ride more than one trend at a time? What new
trends are barely visible yet inevitable?

4. Are you communicating clearly?

Good strategy paired with poor messaging is no better
than poor strategy. What messages are your various constituents hearing from
you? Do all your brand stories add up to one big story? Is your big story clear
enough and bold enough to earn a place in their minds?