Overall, Salem’s Web sites receive close to 100 million monthly page views, Atsinger said. The company’s strategy is to use traditional media platforms to drive traffic to new media platforms, such as Townhall.com, he added.
It’s paid off. Salem’s overall Internet business increased 51 percent to $9.9 million last year.
“Not only will the smartest survive, those who embrace new media will thrive,” said [Joe D. Davis, executive vice president and chief operating officer of Salem]. “I think the Internet will grow significantly. Internet and radio will grow together in a symbiotic way.”
P.S. there’s a lot more than $10 million to be made from 100 million page views.
