In Chapter 6, Seth talks about the real opportunity available to the radio industry: The relationship business.
"7 Days of Seth" is an extensive discussion with marketing guru Seth Godin about his new book, The Dip, and about the future of the radio industry – in seven daily audio chapters.
Most folks in radio are familiar with Godin, author of previous bestsellers like Permission Marketing and Purple Cow.
Chapter 1: "The Short Head beats the Long Tail"
Chapter 2: "Is Radio Headed for a Dead End?"
Chapter 3: "What happens to Radio when every car is WiFi?"
Chapter 4: "How Wall Street is Killing Radio"
Chapter 5: "Why HD Radio is NOT the Answer"
Chapter 6: "Radio should be in the Relationship Business"
Chapter 7: "How Screwed is the Music Business?"
7 Days of Seth Godin at Hear 2.0: Radio
Mark Ramsey at Hear 2.0 has a great series of interview clips with Seth Godin in progress. They focus on concepts from his upcoming book, The Dip, and they’re all good so far. I’ll update as they drop. 7 Days of Seth:Chapter 1: The Short Head beats the…
Mark,
Thanks for 7 days of Seth. We launched Loyal Ears the day after reading Permission marketing in 1998.
Seth Godin is the Master of the Obvious, but even his words cannot cut through the massive wall of denial that is radio today.
jr
jimmy risk nondrums.in life.
No one has more MOTO than Seth.