BLOG

Bridge Ratings updates HD Radio projections

Posted on: Jan 18, 2007 in HD Radio

Bridge Ratings’ latest projections on HD radio:

12+ Awareness – now up to 72%
12+ Understanding of what it is or does – 15%
12+ Interest in Owning HD radio (Very/Somewhat) – 8%

Concludes Bridge:

Based on the results of this study and analysis performed by Bridge Ratings, we have reduced our original projections for full year 2007 HD radio sales from 2.1 million total HD radio units sold to 1.5 million.

1 Comment;
  • Greg Gillispie

    Only 11% of Americans own HD TV. Recall the government was going to require TV broadcasters to deliver programming only in HD…and that has been postponed at least twice and could be again.
    Remember when quad-broadcasting was supposed to be the “thing?” Very few tried to upgrade their existing radio.
    Now, even though HD is promoted by virtually every radio station, very few are in the mood or position to replace 7 radios with this new fangled thing.
    And if a person does, listening will be like a jukebox…and they can get that in a number of formats filled with the music they really like!

Sign Up For Blog Email Updates

Latest Posts

Featured Videos

About

MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey