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Giving back

From Greater Media head Peter Smyth:

I still believe that public service not only matters, it’s more important than ever before. A station license is not a right – it is a privilege and with that privilege come moral and ethical responsibilities to the communities we serve. We are not licensed to live and broadcast in the community and only take from it. We are expected to give back, in time, energy, involvement and commitment. It’s our obligation, as broadcasters, to enrich our communities and make them better than the way we found them.

One of the things I really like about Peter is that he doesn’t have to say these things for the benefit of Wall Street.

He says them because he believes them and means them.

Read the rest of Peter’s column.

2 Comments;
  • http://garnetandgreat.com rhalten

    Good for Peter. Too bad radio stations don’t think that way any more. Especially when it comes to airing local public service announcements that really matter, versus slapping in a generic, national PSA.

  • http://www.endlessthoughts.com Rico Garcia

    Great point rhalten.
    The JACK FM station here in Denver is very involved in the local community with things like PSA’s for local causes. It actually really sets them apart. I’m a little young for the Jack FM demo, but during the times I do give them a listen, I’m impressed to see the point proven that you can support your local community without “sounding lame” – a quote I once heard from a PD in another market.

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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey