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Motivating listeners to join your fan club

HifiI was browsing the KCRW website today and I saw something so interesting that I wondered why I don’t see it on commercial radio station websites.

When you subscribe to KCRW you’re tossed into a sweepstakes to win an iPod Hi-Fi - that’s the new speaker system from Apple.

Do you have incentive premiums to encourage listeners to join your frequent listener club?

Why not?

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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey