If your clients are advertising on your station’s website (and I hope they are – and not for nothing, either), then how do you value those “clicks”? How do you communicate to your client what each click is worth, given that each click represents a “lead” which may convert to a sale?
Well, the equation is here.
Now, are you selling that real estate for what it’s worth?
[thanks to Seth Godin for the link]
