then you’re in a “drag-race.”
And here’s a great example of how to compete in a drag-race to win from my friends over at Marketing Playbook.
The players in this case are iPod accessories, but the rules are universal.
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
