Yesterday I wrote about the importance of PROVING our claims.
Today I attach a graphic used by one of my competitor research companies.
Are these folks “#1 for Radio”?
Well, what’s the evidence provided for this claim?
Answer: None.
You would think somebody in the business of advising radio stations on strategy would present some proof for their own claims, wouldn’t you?
But, it turns out, you can’t prove a lie.
Is Mercury “#1 for Radio”? Of course not. And I would never claim it. We’re just out there trying to do some good work for folks who choose to make us a part of their team.
I’ll take that over “#1″ any day.
More stuff about proof
Our earlier entry on Proof is better than Marketing generated a fair amount of commentary. And one notable correction, “proof is marketing.” Nice to see our blogging compatriot Mark Ramsey highlight the same thoughts, both in his endorsement for radio…
Right on. This reminds me of the “Less is More” pitch that Clear Channel is unveiling across the country. I applaude the company for making a step in the right direction, but who believes their claims?
One thing that is/could be true…less is more when it comes to the amount of commercials you will hear on CC stations (less :60′s, but more advertising messages via :10′s, :15′s, :30′s and :60′s).
Hopefully the stock market will like their presentation.