Consultant Laura Ries knows all the rules about brand naming.
See if your station’s name passes these tests:
#1: Short
#2: Simple
#3: Suggestive of the category
#4: Unique
#5: Alliterative
#6: Speakable
#7: Spellable
#8: Shocking
#9: Personalized
And here’s her full discussion on the topic.
