We all know Men 18-34 are watching less TV. This picture makes it pretty clear where these folks are going, and the answers are: Videogames and Internet.
Note the very small role played by “listening to music,” Radio folks. And who knows how much of that is on an iPod, not a radio?
Ironically, in an era when provocative Radio morning shows are being censored, fined, and fired for alleged “indecency,” what’s the number one Internet draw?
Porn.
Meet Howard Stern, the United Scapegoat of America.
Read the whole story here in WIRED magazine.
Thanks to Marketing Playbook and Perception Analyzer for the link.
