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When reducing spots is BAD news

When a major radio group cuts back on spot inventory in order to give something back to the audience and their advertisers, there are two ways to spin it: The “gift to the audience and the advertisers” way or the “desperate attempt to stem audience tuneout” way.

As this article proves, Clear Channel could use a better PR firm.

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About

MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey