Research companies should put their branding money where their mouth is, don’t you think? Courtesy of the talented crew of ratings wizards over at Point to Point Marketing.More »
Creating Customer Evangelists is a new book aimed at helping you build buzz for your company, or in our case, your radio station. Buzz is, as I keep saying, the world’s most effective form of advertising. And at the heart of buzz-making are your big fans, your “evangelists.” You can check out the book at the lower left of this page and buy a copy for yourself and your team. You can also visit the Creating Customer Evangelists website. Here,…More »
One of the topics I chit-chat a lot about lately is a station’s core values. This is like Chinese for most stations, but for the very best it’s an essential piece to the branding pie. And it’s not unique to Radio, folks. Quite the contrary. Here, for example, are the core values of Whole Foods, a natural, upscale supermarket out here on the left coast and a helluva good place to shop. Read it and weep. You have something like…More »
MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...