Mark Ramsey Media LLC - sync radio and digital media

Great article on celebrity branding. Lots of potential relevance for those of us in the Radio trenches.

Boy, does he ever! Besides being the author of what I consider to be one of the best books on marketing and branding ever written (New Brand World), Scott Bedbury is the former head of marketing for Nike and Starbucks. You can dismiss him as a crank, but he’s a very successful crank with a very relevant and impressive pedigree! I asked Scott several questions about branding as it applies to Radio. He had a bunch of provocative points of…

United Airlines has decided to name their new low-cost airline subsidiary TED. Not just a warm and presumably fuzzy name, but also the last three letters of United. Dumb idea or the next phase of a wave of first name brands that, ironically enough, takes the lead from Radio? I’m not sure, quite frankly. But if you’re going to abbreviate a portion of “United Airlines,” better TED than LINES.