12/23

Happy Holidays!

Just a quick note to wish the readers of this journal Happy Holidays! I'll see you in 2004! … [Read more...]

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12/23

SPIDERMAN 2 has lessons in BUZZ for every broadcaster

There are some truly outstanding examples of buzz-building machinery now up on the official website for the upcoming movie, Spiderman 2. First, there's a blog from the production assistants. Don't know what a blog is? You'd better go to school, friends. A blog is an online diary - exactly like the one you're reading now. It's a great way for the morning show to reach out to the audience in a novel way - and also a way that not only extends the audience's loyalty to the show, but also brings them back to the website and induces them to email the posts to their friends. Result: BUZZ all … [Read more...]

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12/23

How Your Most Influential Listeners Behave

Church of the Customer: Understanding customer evangelist behavior Your customer evangelists are typically Internet junkies, too. Putting your best foot forward online is essential to winning the hearts and minds of frequent-forwarders. That's among the findings of recent work by Washingtonpost.com and RoperASW, which tracks the 10% of the population that shapes the attitudes and behaviors of the other 90%. Roper calls them "influentials." Other findings include: * 77% of influentials have Internet access, compared to 50% of the general population. * 67% of online influentials are asked for or … [Read more...]

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12/19

Goldternative

From today's news via Max Tolkoff at R&R. NOTE: They will ALL be doing this shortly. Mark my words. Alternative's Golden Age? A mere 24 hours after the news that KNDD/Seattle is cutting it's current load and emphasizing more recurrent and gold, in essence aging their station, we get word that WNNX (99X)/Atlanta is taking the same approach. Beginning today, December 19th at 3pm, the station has expanded the play list to cover more 90's Alternative. This permanent change in philosophy was kicked off with a special "Smells Like The 90's Weekend", featuring the music that 99X debuted to the … [Read more...]

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12/19

How Strong is your Station’s Brand?

Take this nifty brand strength test. … [Read more...]

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12/18

Seth Godin Seminar – and YOU can join in!

A very cool idea - for a fairly reasonable sum of $150 which can cover your whole management team! Eavesdrop on a live seminar: Purple Cow: Creating a Truly Remarkable Product or Service with Seth Godin Marketing is no longer enough to sell your products. First, you need a truly remarkable product or service that will attract buyers. Seth Godin, author of Purple Cow, knows how to do just that, and will tell you how in person, in this teleseminar produced by Soundview Executive Book Summaries. You’ll listen to Mr. Godin outline how to make you products remarkable by putting marketing dollars … [Read more...]

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12/18

“Make great things that could change people’s lives”

From the Creating Customer Evangelists newsletter: This month, we're reminded of a principal reason why some companies create customer evangelists: they change people's lives. This reminder is courtesy of Apple Computer, which was recently named "Marketer of the Year" by AdAge magazine.Lee Clow, the chief of Apple's ad agency TBWA Worldwide, says making life-changing products is Steve Job's "prime goal." Jobs' theology has led to the creation of: * iPod. More than 1.4 million sold to date, capturing 31 percent market share. * iTunes. Surpassing 75 million songs purchased thus far, iTunes was … [Read more...]

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12/16

Santa’s Marketing Secrets for Radio

A No-Nonsense Marketing Smart Tip December 17, 2003 --------------------------------------------------------------------------------I've interviewed a bunch of biggies in this publication, but never anyone as big (metaphorically speaking) as that jolly old elf himself, Santa Claus. Who would have thought that St. Nick would have top drawer marketing advice for broadcasters? "Santa Claus Inc. is well and profitable" writes Sean D'Souza of Psychotactics.com, a site committed to "unlocking the mystery of the business brain." Sean has written an article called "Ho! Ho! Ho! Why Santa's … [Read more...]

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