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Why Slacker is Radio’s Best-Kept Secret


How can terrestrial radio partner with online radio for the benefit of both?

That’s just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker’s business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify.

Slacker’s emphasis is on building a state-of-the-art radio experience and pursuing unique deals in partnership and distribution.

Some of the questions Orrell-Jones addresses:

  • How is Slacker different – how are you approaching online radio as a sustainable business?
  • Why is it that we hear less about Slacker than competitors, some of which don’t have nearly the usage Slacker has?
  • What’s the future of music licensing?
  • Online ready is top-heavy today with a small number of very powerful players. Where is the business headed, and where does Slacker fit in?
  • Terrestrial radio often sees online radio as the enemy. But is that true? Are online radio platforms like Slacker friend or foe for conventional broadcasters?
  • How does your background with a content-driven brand like Disney affect the way you see the online radio space?

Click the video below to watch:

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