Dive Into The Blog

People I've Worked With

logo.apple
logo.clear
logo.cbs
logo.pandora
logo.ut
logo.triton
logo.sirius
logo.critics

latest blog entry

tracyjohnsonlarge
08/27

Tracy Johnson on What Makes Radio Talent Great

tracyhonsonsmall

What makes radio talent great? Where do you find it? And how can you leverage it?

Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival.

Tracy has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management, and he’s the author of three books about developing on-air superstars that have been described as The Bible of Personality Radio.

Tracy answers these and other questions:

  • What is the state of talent on radio from your perspective?
  • When will radio wake up to the talent in the world of podcasting and use either those podcasts or that talent in its arsenal?
  • While platforms like Pandora may be all music, others like Slacker and iTunes are not. How soon until online radio pure-plays look to make a major on-air talent play?
  • Morning Shows…What characterizes the best entertainment (i.e., morning) shows? What common trouble-spots do you find?
  • Is talent so scarce? Or are we not looking in the right place? Or have we lost the skill to nurture it?
  • What advice do you offer to talent who want to leverage their popularity across digital platforms?

This is an awesome and eye-opening Q&A. Strongly recommended!

Please watch and share this video:

Prefer audio?

Try this: 

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field