1. What Radio can learn from ABC TV

    A few days ago ABC announced that they would begin live streaming content in two major markets with more to…

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  2. Your PPM Strategy is Wrong: Word-of-Mouth Still Matters

    It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term…

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  3. “Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2

    This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go…

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  4. “You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, Part 1

    Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and…

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  1. RT @johnrmatthews: Ad Op Partners In Place, Pandora Makes A Grab For Local Radio Dollars: Streaming audio player Pandora has... http://t.co

  2. @Perter43 you van always email if you prefer !

  3. Hugely comprehensive overview of the state of radio from @cnn http://t.co/jhASUZ6Rac

  4. Finding the next Steve Jobs (thanks @ntsmediaonline) http://t.co/2hWCtIJPdE

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About

MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey

Books

  1. Making Waves

    Making Waves

    Radio is on the verge all right, but on the verge of what? Are we on the cusp of a…

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  2. Fresh Air

    Fresh Air

    The radio industry is on a collision course with its future. What’s the best way to market our stations –…

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