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hamishandandylarge
07/31

Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!

craigbrucesmall

The number one media brand in Australia is a radio show.

Think about that for a second.

The number one media brand in Australia is a radio show.

So says Southern Cross Austereo’s Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent.

There’s a lot U.S. broadcasters can learn from Craig’s keen comments and finely-tuned best practices, which he shared with all of us in his Q&A at hivio 2014, the audio future festival.

Be forewarned: Not all of what he says about U.S. radio is complimentary. And you will particularly want to watch this Q&A if you have an aging morning show and are pondering the question of succession.

Some of the questions Craig answers:

  • What’s special about radio and audio in Australia?
  • Why is the #1 Media Brand in Australia a Radio Show?
  • What’s your assessment of what you hear on the radio in the US?
  • Talent development is a choice that you spend money on. Do you have to convince management of this?
  • What do you think about radio in the US?
  • How do young people in Australia interact with the medium? What’s their audio usage like across platforms?

Craig Bruce is, flat out, one of the smartest broadcasters I have encountered anywhere.

Please watch and share this video:

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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

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